Video has been used as a means of conveying

information for a number of years, in short–

Education.

Lecturers or speakers use this medium as a visual aid or tool to illustrate a point to a given audience. In this case video is an obvious way of saving time and money.

This is perhaps the strongest use of both broadcast and non-broadcast mediums such as video or radio. TV crops up in the most varied of circumstances:

As part of roadshows, to inform communities about new developments within certain areas, to explain citizens’ rights, or as a tool to tackle issues of a

social or moral manner. Many hospitals use TV as a tool for patient information programmes. Other groups use our facilities to create programmes for use in conferences.

Many Aid Agencies and Health Organisations use video to create awareness on a national level allowing a better understanding of the issues they wish to convey. A prime example of this is AWARE (Combat Depression) who availed of our facilities to make a television documentary dealing with

depression and suicide.

While the use of video in commerce and industry for campaigns is standard, training and messages to shareholders is becoming an accepted means of communication. The ease of handling and distribution along with the immediacy of the desired image make it particularly attractive as a tool for organisations with smaller budgets