The Corporate video is the first use of business television with which almost any business becomes involved. It has come to be seen as the essential mode of establishing the desired image of a company. As such a valuable tool video has the added advantage of convenience because the

desired image can be inserted into the minds of

potential viewers instantly

-Far away from head office, e.g. At Branch Factory

-At meetings in the city or outside the country

-At Head Office which may not adequately

represent the operations as a whole